THE IMPORTANCE OF PROPER PACKAGING
They say you shouldn’t judge a book by its cover, but unfortunately it’s something we all do in one way or another. Whether we judge someone’s professionalism and work ethic based on how they dress, the quality of food based on the photo in the menu or even literally whether we’ll enjoy a book based on its cover.
Product packaging is the same, making quality in this area is just as important as the quality of your actual product. Packaging is important for various reasons. First and foremost, it protects your products when being handled and shipped to the various retail locations. As a marketing tool, packaging plays an important role too. It’s the first thing shoppers see when buying your product and can help your products stand out on the shelf, catching the eye of shoppers.