Book Design in Self-Publishing

Book Design in Self-Publishing

In an increasingly competitive publishing landscape, it’s more frequent to see authors going down the self-publishing route. Here at PRINTitGO we’ve seen it dozens of times, and we love it!

When you’re self-publishing, without the aid of a publisher, you’re entirely in charge of your book’s fate. So the importance of design and marketing becomes that much more crucial. We’ve designed and printed banners, business cards, bus ads, book covers, you name it. As your printer (and occasional designer!) we want to see you succeed, rather than seeing the same designs we see over and over. (We’re just trying to get the printed result be as beautiful as the words inside!) We came up with this list of tips to have your book design be on point:


1.) Don’t waste graphic elements. Everything you’re putting on that page needs to be communicating a message and speaking to the reader; it can’t just be there to fill space.

2.) Consider fonts carefully. While it can be fun to experiment with new fonts when you’re new to design, consider that you need something easy to read. Also consider whether your book’s message works better with a serif or a sans-serif font.

3.) Title size. Simply put, your title needs to stand out on a book shelf. That won’t happen if your title isn’t big enough.

4.) Be clever with images. A little metaphor in imagery can go a long way. The image doesn’t necessarily have to be literal.

5.) Background. The background doesn’t need to be white. While a white background can look beautiful and does serve a purpose at times, we do see it quite frequently, which has led us to wonder whether the thought maybe isn’t so obvious.

6.) Genre. Your book’s genre plays a big role in its physical manifestation. Publishers do this for a living; they know genres and book covers. When self-publishing, it becomes your job to research comparable titles.

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