How to pick the best fonts for your print jobsJoseph Wu
The effectiveness and popularity of all print jobs rely mostly on the fonts being used. Today’s technological advances allowed programmers to experiment new typefaces that would move away from a manual manuscript. Programmers researched new alternatives and came up with completely different codes which successfully presents elegant and readable text. Over the years, the number of available fonts has been increasing on computer screens and word processors. This adjustment allowed designers to choose from a variety of font list to cater to unique needs and purpose of specific printed materials.
Fonts create a powerful first impression and it matters most in print materials because it is where audience build their assumption upon for the entire text. Readers often make their impression about the project’s personality and purpose simply based on the designer’s font choice. Choosing font combinations may be challenging but It can help printed designs to stand out and help in sending a good message impact to readers. Print jobs should always consider readability and think of design and attractiveness as secondary.
There are different appropriate fonts for body and for headlines. Body fonts should always be readable because it is where valuable information is stated. Indecipherable text can cause readers to miss a chunk of vital information they need and it tends to discourage readers to read further because texts are difficult to understand. We don’t want that for our print jobs, do we?
Therefore, designers should avoid script or handwriting fonts for body text and should instead go with serif fonts which are designed to be easier to read. Serif fonts are intended to keep letters together and make it easier for readers to draw their eyes to the text. Garamond is also a good body font choice and it is very popular with designers as they use it for a wide-range of purposes.
Designers who can’t help it and wishes to be creative with their work are suggested to express their wild side by choosing overstated fonts for headlines, titles, and graphics, rather than on body text. They can play with novelty fonts for headlines because these are meant to grab readers’ attention. Headlines and titles are used to spark the interest of the audience and it is advised for designers to take a notch higher and choose fonts that will influence viewers’ feelings towards the project.
However, font choices need to be purposeful and appropriate therefore creative, decorative, and novelty fonts should only be used in small doses and for a specific effect or purpose.
Designers should always make it a point that text would be easier to navigate visually and will essentially help readers move their eyes along the lines of text.