BUILD AUDIENCE TRUST
People don’t trust poorly designed websites. If they see your poor design or the information looks outdated, they won’t trust your site. They may view your site as seedy or shady because you don’t have an updated web design. Think about a person looking to place a bulk order with a manufacturing company.
They’re spending a tremendous amount of money, which means if your website design doesn’t convey trust, they’ll find another business to fulfill their order. On the other hand, a professional site signals trust with your audience. They will trust your business and feel comfortable checking it out further. It’s important to build trust with your audience so they remain on your site. When visitors remain on your site longer, you create more opportunities for your business to capture those leads.