Graphic design is much like fashion. The trends change year to year, and sometimes even season to season. It is important to stay aware of the trends to know what your competitors might be doing. On the other hand, a design that is true to your brand will always be the best.
So, here’s what’s happening in graphic design so far in 2021.
Graphic Design Minimalism
Minimalism is a trend in more than just graphic design. Interior designers are all over this minimalist trend right now. At home, this means getting rid of clutter and projecting a crisp, clean image. The goal being to relax the homeowner and reduce the necessity to continually organize belongings.
In graphics, minimalism is not much different. Graphic designs in 2021 have clean edges, bright colors (brighter on-screen than in print), minimal grading, geometric shapes, and generally very little noise.
A continuation of the minimalist theme uses empty lines. These block
, organic shapes and fluid motion images move away from reality-based imagery. Graphic designs in 2021 flow more as impressionist type art than previous years’ focus on imitating photography.
Handmade, Homemade, Hand Drawn, Craft Inspired Graphic Designs
With more perfectly realistic renderings created by powerful software, a fascinating trend has evolved as inspired by raw, unpolished themes. Homemade, homegrown, natural mixed media embraces what last year were imperfections, and this year is charm.
Signs and banners that appear to be crafted from aged woods take the forefront. Bamboo shoots and floral arrangements figure prominently in branding images. Green themes and sustainability underlie the graphic choices.
Graphic Design Concentric Compositions
The current graphic design trends maximize spherical distortions to emphasize repeated color themes and brand images. Radial symmetry smacks some of the kaleidoscopes of yesteryear, with more modern, clean imagery (see Minimalism above.) Like a repeated reflection in a circle or distorted oval, the regular symmetrical patterns focus attention on the center of the circle, which is often the core of the brand message.
In Conclusion Graphic Design Trends in 2021
Graphic design trends in 2021 are only outlined here for inspiration. Seldom do trends appear in isolation, so your designer will combine styles and add a creative touch suitable for your brand messaging.