It’s time to decide on the perfect label for your new or improved product. The graphic design is done. You have a marketing plan. But now you face the big decision. What’s Better? Glossy, satin, or matte labels? As experts in label printing in Vancouver, Printitgo helps companies with this issue every day.
First, there is no best finish for labels. Whether you choose glassy, satin or matte is about your application. So, here are some tips for how to make that decision.
Label Printing with a Glossy Finish in Vancouver
A glossy label has a shine to it that makes it look varnished. The sheen and extra contrast tend to make the product stand out on the shelves as it sits between other similar products. If your label has a complex color scheme, a glossy finish is usually best as some subtleties can get lost in a matte or satin finish.
Also, the laminate used to add the gloss adds a protective film to the label that protects from scratches and other damage.
Label Printing with a Satin or Matte Finish in Vancouver
Satin and matte finishes don’t have the characteristic shine of glossy labels, but they do have some of the same benefits. Laminates applied on top of your label work the same way to protect the label but don’t have the glossy finish’s reflective qualities.
For a more muted and subtle look, matte finishes are an excellent choice. Without the high shine, they absorb light, creating a gentler look. A satin finish delivers more shine than matte, but still not as much shine as a glossy finish. Satin finishes draw the eye in reflected lighting situations, so consider where your product will be viewed to decide.
The key difference between satin finishes and matte laminates is that satin refers to UV varnishes, but matte describes simple laminates. If your product may be exposed to sunlight, satin is the superior choice.
Label Printing in Vancouver – What to Choose?
Glossy labels shine to catch consumers’ eyes. Matte finishes are subtle with a muted look for more sophisticated, natural impressions. Satin finishes highlight other design elements, protecting from UV damage and adding class to your packaging.
Gloss, matte, and satin finishes all perform well for product labels. So, the key to determining which finish is right for your brand depends mainly on the message you want to communicate with your label printing.
Ready to invest in custom-printed, high-quality labels? Contact us today to talk about label printing projects in Vancouver.